![]() ![]() Reviewer wants to help other understand the product (38%).The product did not fulfill expectations (41%).Most common reasons for leaving reviews are Additionally, 88% of all reviews come from those four online review sites.According to Reviewtrackers, 63% read reviews on Google, 45% on Yelp, and around one fourth of consumers refer to Tripadvisor or Facebook reviews.80% of customers read online reviews on mobile phones.Here’s some facts on where people read online reviews: In fact, we have already known for years that an average rating between 4.2 and 4.5 is the best range to be in! In what channels do people read online reviews? That is understandable, as exclusively positive reviews can come across as fake, which would be totally suspicious and not at all trustworthy. On the other hand, it seems that a mixture of negative and positive reviews is what appears most trustworthy to the customers. You can still fix the situation by answering to the negative reviews. If you do get negative reviews, do not fall into desperation. 94% of consumers have avoided a company because of its negative reviews.Only 9% of customers would be willing to engage with a business that has an average star rating of 1 or 2 stars.Unfortunately, every business will most likely get negative reviews at some point. ![]() When you replace your landing page reviews with video testimonials, your conversion rate can increase by 80%.2 out of 3 consumers say they’re more likely to make a purchase after watching a testimonial video.62% of consumers are more likely to purchase if they see photos and videos of other customers.In fact, images and videos have an even greater impact on shoppers. It’s not just written reviews that affect us. 58% of consumers would be ready to pay more or travel further to visit companies with good reviews.93% of consumers read online reviews before making a purchase.First of all, do people really read and care about reviews?Īs the statistics below show, online reviews are extremely effective and important for your business. ![]()
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